Croatian National Tourist Board – BUSINESS WEBSITE Redesign
Redesigning Croatia’s Digital Tourist Experience
EY Studio+ redesigned the corporate website of the Croatian National Tourist Board, transforming an outdated and hierarchically complex platform into a structured, accessible, and modular digital system. The new experience balances institutional credibility with controlled playfulness, introducing a refined visual language rooted in the brand’s identity. The modular design system enables internal teams to build and adapt pages independently, while improved navigation, flattened hierarchy, and optimized search and filtering significantly shorten the path to information. Accessibility and full responsiveness ensure the platform performs consistently across devices and user needs.
The square - croatian identity element transformed into a functional design system.
Color guides attention, typography builds structure - creating a composed yet dynamic corporate presence.
A scalable modular system enabling fast adaptation without compromising brand coherence.
By restructuring navigation around real user intent, website replaces internal complexity with logical, predictable journeys.
